The recent broadcast of a report on the prevention of drunk driving by TVC22 provoked a significant reaction among the population.
Izabela Daszkiewicz - Local Journalism Initiative
A citizen contacted our editorial staff to express her appreciation of the show. She pointed out that at one time, announcements and awareness campaigns against driving under the influence of alcohol were more common. “With the legalization of marijuana and the addition of alcohol into the equation, people are not always, especially on rural back roads responsible,” she said.
She said she wants to see an increase in awareness campaigns throughout the year, not just during the holiday season. This advisory reflects growing concerns about road safety in rural areas. According to Statistics Canada, only 8% of accidents occur in these areas, but 32% of them are fatal. This reality highlights the importance of specifically targeting rural regions in awareness campaigns and strengthening road safety measures.
The event organized by the City of Clarence-Rockland in collaboration with MADD (Mothers Against Drunk Driving) included the broadcast of this video, which helped to increase public awareness of the dangers of driving under the influence. the influence of alcohol and other substances. By providing a platform to discuss these crucial issues, TVC22's video has played a vital role in promoting road safety and preventing accidents related to impaired driving.
This positive reaction highlights the importance of the role of the media in raising public awareness and promoting responsible behavior on the roads. With active participation from local media and community organizations like MADD, it is possible to create significant change in attitudes and behaviors related to driving under the influence.
About LJI
LJI Impact is the section of commediaportal.ca where the journalists and their organizations participating in CACTUS' Local Journalism Initiative can share their greatest successes.
Through the written stories, photos and videos you see in the LJI Impact section, you'll be able to read first hand accounts about how the presence of a community journalist is making a difference in communities across Canada through the Local Journalism Initiative and the Community Media Portal.
The Community Media Portal is a gateway to the audio-visual media created by community media centres across Canada. These include traditional community TV and radio stations, as well as online and new media production centres.
Community media are not-for-profit production hubs owned and operated by the communities they serve, established both to provide local content and reflection for their communities, as well as media training and access for ordinary citizens to the latest tools of media production, whether traditional TV and radio, social and online media, virtual reality, augmented reality or video games.
The Community Media Portal has been funded by the Local Journalism Initiative (the LJI) of the Department of Canadian Heritage, and administered by the Canadian Association of Community Television Users and Stations (CACTUS) in association with the Fédération des télévisions communautaires autonomes du Québec (the Fédération). Under the LJI, over 100 journalists have been placed in underserved communities and asked to produce civic content that underpins Canadian democratic life.
