The Indigenous Tourism Association of Canada (ITAC) marked a major milestone on July 11 with the launch of its new multi-year Operational Plan at the Spirit Garden in Nathan Phillips Square.

Fred Alvarado — Local Journalism Initiative

Hosted in partnership with Toronto Council Fire Native Cultural Centre and the City of Toronto, the
gathering brought together Indigenous leaders, residential school survivors, entrepreneurs, tourism
experts, and city officials to celebrate ITAC’s 10th anniversary and unveil a plan backed by $35 million annually through Social Impact Funding.

The plan aims to grow Indigenous tourism businesses, expand the workforce, and strengthen
infrastructure and marketing support—laying the foundation for long-term cultural and economic
resurgence.

ITAC President and CEO Keith Henry moderated the event and shared the vision behind the strategy. He was joined by Jason Johnston, Ontario rep and tourism operator, who highlighted the sector’s growth and the need to support authentic Indigenous experiences.

Council Fire’s Andrea Chrisjohn emphasized the importance of collaboration and rooted the day in
gratitude to Elders. Deputy Mayor Asma Malik reaffirmed the city’s commitment to Indigenous inclusion and healing.

The event opened with a Thanksgiving Address by Andrew Thomas and music by the Red Bear Singers, followed by a guided tour of the Spirit Garden.

From Regent Park to across Canada, Indigenous tourism is building cultural pride, economic opportunity, and pathways to healing.