At U Multicultural, our mission has always been to empower voices within the Winnipeg community, fostering connections and generating meaningful dialogue. This October, we proudly launched Coffee with Genny B, a new program hosted by the enthusiastic and community-driven Genny Sacco. Genny’s passion for Winnipeg shines through in her conversations, making her program a platform for exploring the fabric of our community and celebrating its vibrancy.
Genny, a lifelong Winnipegger, captures the essence of what makes the city unique. “Winnipeg may be a city and the capital of Manitoba, but it feels like a small town,” she shares. “The connections here are so close-knit that it’s more like two degrees of separation instead of six.” This sense of interconnectedness is at the heart of Coffee with Genny B, where each episode highlights stories of individuals shaping Winnipeg’s present and future.
Through her interviews, Genny has already created a ripple effect of civic engagement. From local business owners to nonprofit leaders, her guests have shared insights on how they’re building communities, empowering minorities, and addressing issues that matter to Winnipeg residents. Her conversations range from fostering women’s empowerment to supporting local businesses, all while promoting the spirit of generosity that Winnipeggers are known for.
Since its launch, Coffee with Genny B has gained traction, with eight impactful interviews recorded in our studio. Genny’s natural ability to foster meaningful conversations, paired with the technical and creative support from our team, has resulted in content that resonates deeply with the community. Viewers have praised the show for its authenticity and the way it amplifies voices that might otherwise go unheard.
The response to the program has been inspiring. It’s not just about entertainment; it’s about engagement. Winnipeggers are connecting with the stories, learning from each other, and taking action to create a more inclusive and supportive community. This is precisely the impact civic journalism strives to achieve—bridging gaps, breaking barriers, and sparking conversations that matter.
At U Multicultural, we believe programs like Coffee with Genny B contribute to Winnipeg’s growth, not just socially but economically. By highlighting local initiatives and fostering a spirit of collaboration, we’re building a stronger, more united community. It’s a testament to the power of storytelling and the critical role civic journalism plays in shaping a better future for all.
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About LJI
LJI Impact is the section of commediaportal.ca where the journalists and their organizations participating in CACTUS' Local Journalism Initiative can share their greatest successes.
Through the written stories, photos and videos you see in the LJI Impact section, you'll be able to read first hand accounts about how the presence of a community journalist is making a difference in communities across Canada through the Local Journalism Initiative and the Community Media Portal.
The Community Media Portal is a gateway to the audio-visual media created by community media centres across Canada. These include traditional community TV and radio stations, as well as online and new media production centres.
Community media are not-for-profit production hubs owned and operated by the communities they serve, established both to provide local content and reflection for their communities, as well as media training and access for ordinary citizens to the latest tools of media production, whether traditional TV and radio, social and online media, virtual reality, augmented reality or video games.
The Community Media Portal has been funded by the Local Journalism Initiative (the LJI) of the Department of Canadian Heritage, and administered by the Canadian Association of Community Television Users and Stations (CACTUS) in association with the Fédération des télévisions communautaires autonomes du Québec (the Fédération). Under the LJI, over 100 journalists have been placed in underserved communities and asked to produce civic content that underpins Canadian democratic life.
